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If you’re a small business owner trying to manage Google Ads yourself, you know how complicated it can be. Almost every time we audit a Google Ads account for a small business, we find that they are wasting half of their money on irrelevant clicks. More importantly, we often find lost opportunities where they could have gotten more phone calls.
When people search Google for your product or service, a properly optimized Google Ads account points them in your direction.
Google Ads is a complicated system with numerous settings that can cost a business a lot of money and opportunity if not set correctly. And since Google changes the system frequently, a set-it-and-forget-it strategy never works. Google Ads takes constant monitoring and optimization to get the maximum return on your advertising investment. When used properly, Google Ads can drive highly targeted traffic to your website.
It's simple.
Other Google Ads audits are completed in a few seconds by a computer program. But a computer program can’t tell you if your keywords are wrong, and it can’t look for missing opportunities. It can only assess whether you should adjust your budget and how many more clicks (irrelevant or not) you could be getting.
For example, if a pizza restaurant is advertising for the phrase “Mexican restaurant near me,” the computer program won’t know if that’s a good thing or a bad thing. Clicks on that phrase not only cost money, but also steal budget from good keywords like “local pizza restaurant.” This is what we call Keyword Intent - Are your keywords driving people to your website that are ready to buy what you sell? We look for this when we perform a Google Ads Audit.
(BTW - All new Google Ads accounts get $500 in free clicks. Ask us about it.)
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Third Marble Marketing
7501 Boulder View Dr #201
Richmond, VA 23225 (Map)
info@thirdmarblemarketing.com
YES! Third Marble is an official Google Partner certified by Google to help you with your digital ad strategies:
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Closed:
Monday, June 19th
Third Marble Marketing
PO Box 2155
Midlothian, VA 23113
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