Case Study - How Your Website Hosting Can Affect Your Google Ads Results

Jan 27, 2023

Case Study - How Your Website Hosting Can Affect Your Google Ads Results

The Challenge

When this Wood Restoration Specialist connected with Third Marble Marketing, their goal was to increase traffic to their website with more clicks at less cost. Our team quickly realized that their landing page wasn’t built with Google Ads in mind. Working alongside helpful recommendations from our Ads Management team, the Wood Restoration Specialist invested in help from our Landing Page Specialist.

The Steps

When they first started, we used our well-honed, data-driven Google Ads Process. Our Optimization Team built out a geocentric campaign while effectively using A/B testing to create ads and keywords that brought in the best traffic. The Ads Management team actively communicated with the Wood Restoration Specialist to explain the results and continue meeting new goals.

The First Month

Within the first month, we help the Wood Restoration Specialist bring in a high click through rate (CTR) alongside a solid cost per click (CPC).

The First Three Months

Within the first three months, with ongoing support and attention from our Optimization Team and Ads Management team, we raised their CTR by 1.42% while lowering their CPC by 15%. We reached the client’s goal of more traffic at a lower cost.

The Redo Site

At the suggestion of our Ads Management team, the Wood Restoration Specialist signed up for hep from our Landing Page Specialist. Working alongside the client, we built a landing page that effectively works with Google Ads to bring in the best and most relevant traffic. Within two months of launching their Redo Site, we decreased their CPC by 29% while increasing their CTR.

What could you business do with a faster website and lower cost per click? Third Marble Marketing offers a wide range of services to help you get the most out of Google Ads. Schedule an intro call today to learn how we can help you!

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