Google Ads - The Third Marble Way
Combine AI & Human Common Sense
Regardless of your Google Ads budget, our goal is to maximize the number of quality clicks you receive. Over the years, Google Ads has fully embraced artificial intelligence (AI), which can be highly effective—provided you have enough data. However, most small and local businesses do not have the budget (typically $20,000 or more per month) needed for the Google Ads AI to generate a significant influx of leads.
That said, by strategically combining Google Ads AI with human insight, you can achieve a positive return on your investment in Google Ads. This is where we come in.
Process By Campaign Type
Search Ads
High Converting Ads
You tell us what services you want to advertise, we'll pick keywords that indicate someone is searching for you and serve a text ad to them. Reach folks in the moment they're searching for you!
Performance Max Ads
High Converting & Brand Awareness
These ads will hit folks at all aspects of the marketing funnel. Combining all forms of Google Ads possible you can build brand awareness and reach folks in the moment they're searching for you!
Shopping Ads
High Converting Ads
Once you've setup your Google Merchant Center; you tell us what collections of products you want to advertise. We'll make sure your products reach folks the moment they are searching!
Display Ads
Brand Awareness
Provide us with images and we'll design ads that can target your ideal customer profile (age, income level, interests, etc). These work best with a value offer. Introduce your brand to potential customers!
Remarketing Ads
Remind Them You're Here
Provide us with images and we'll design ads that target folks who have visited your website. These ads are for businesses with repeat customers or make an attractive offer to convince non-converting traffic to give you a try!
YouTube Ads
Brand Awareness
Provide us with a YouTube video and we'll target your ideal customer profile (age, interests, etc). We highly recommend designing the video to be an ad, not an already existing video. Introduce your brand to potential customers!
What's included in every process
Expert Setup
Once we've gathered the necessary information and direction from you, we will setup your Google Ads campaign. This includes creating or linking to your current Google Ads account, then reviewing any current campaigns to see if we should start from scratch or edit what you already have running.
Regular Optimization
Google Ads is not a “set it and forget it” system. Not only is Google constantly changing, but your competitors are constantly changing their strategies, bids, keywords, and ads. To get the most from your spend, you need to make sure your account is constantly being supervised and optimized.
Our DEFCON System
Based on the military defense readiness chart. All new accounts start at a D3 and are optimized weekly. Any accounts that are not reaching goals/producing can be escalated to a D1, meaning they're optimized daily by our top folks. Any accounts that are reaching goals are deescalated to a D5, meaning they're checked once every 2-3 weeks.
