Panda 4.0 – Quality Content

Jul 13, 2014

Panda 4.0 and the Small Business Website – Quality Content

(This is the 4th in a series of 5 articles about Panda 4.0) ( previous ) ( next )

The saying within the SEO professionals circle is “Content is King”. Google wants to see “ well written, unique content ” and if your content has been copied from another website – even just a few paragraphs, then you may be affected.

There are a few things that you should try to do as a small business owner:

Write a blog at least once per month.
Get your Google+ profile set-up and post to it occasionally.
Make sure your blog posts are linked to your Google+ profile.
Make sure your website’s content is unique, descriptive and well-written.

Blog Posts

First – no one will ever read your blog posts. If you’re reading this now, we probably sent you a link to this page because you asked us about Panda 4.0 or you had a question about content. Google is the reason you write blog posts. It’s the reason I’m writing this now.

Having said that, write blog posts for one reason – Blogs are a great way to add pages to your website. Well-written blog posts, that are optimized for the search engines can, over time, build your website to hundreds of pages. Google can’t ignore a website with 100 pages of well-written content.

Plus, as these pages get indexed on the search engines, it helps drive more traffic to your website. Websites with more visitors get indexed higher (all other things being equal).

Google+ Profile

There are lots of resources out there on how to complete your Google+ profile. Here are the highlights:

Your profile picture needs to be a picture of your face, like a drivers license picture. Do not use a company log or a picture of your cat.
Fill-out everything.
Add yourself as a contributor to your website and any other blogs or forums you participate in.

Why do all of this?

As a certified author of your content, Google puts your Google+ Profile next to your web page description. This links to your profile and gives this web page more credibility in both Google’s mind, and that of the Google User (ie. the searcher). When the page has been authored by a real person, with a real face (hence the head shot as a Google+ profile picture), you can be reasonably sure that the page was not written by some SEO scam company.

The Author “By Line” is not new to Google or the Panda 4.0 update, but you need to know that the by lines in the search results come from and link to your Google+ profile.

Content

Whether you write your own blog posts or hire a copywriter to do it for you, please make sure all the content is unique.

PLEASE NOTE: Panda 4.0 has absolutely no impact on the Pay-per-Click Ads that you may be running with Google AdWords.

The post Panda 4.0 – Quality Content appeared first on Third Marble Marketing.

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