How Does the Third Marble
Local AI SEO / GEO Strategy Work?
Our SEO approach is straightforward and repeatable, so we can cut out the fluff. We start with four clear onboarding steps: Virtual Onboarding, Initial Strategy, Audit & Research, and a "Plan of Attack" meeting. After these steps, we move into a steady monthly rhythm of technical fixes and content creation.
Why is Continuous Adaptation Vital for SEO & AI/GEO?
How Do We Protect Your Rankings Amidst Algorithm Changes?
Our active management system reacts to daily search changes in real time. We go beyond standard maintenance: our team continually evolves your Schema Markup, updates your Entity Map, and refreshes citations. This ensures your business remains a cited, authoritative source for AI engines like Gemini and ChatGPT.
What's Included in Third Marble Marketing's Basic SEO and SEO/AI Focused Plans?
| Plan | Basic | Enhanced | Premium |
|---|---|---|---|
| Monthly Fee | $499 | $1,299 | $3,499 |
| - | - | - | - |
| AI (GEO) Focus | Minimal | Medium | High |
| Your Online Competiton | Low/No < 30 Competitors | Medium 20-100 Competitors | High 50+ Competitors |
| Your Business Size | Small Business $1M | Small Business $1M-5 | Medium $2M+ |
| - | - | - | - |
| Page Optimizations | Up to 15/Month | Up to 30/Month | Up to 50/Month |
| Quarterly Backlinks | 6 Low DA | 3 Med, 18 Low DA | 3 High, 6 Med, 18 Low DA |
| Content Writing | Quarterly | Monthly | |
| Review Meetings | Quarterly | Quarterly | Monthly |
What are the
Details of Third Marble's Local SEO Process?
Transparency is a cornerstone of how we work at Third Marble. We believe in being open about our methods, which is why we provide detailed outlines of our SEO processes for both new and existing clients. You can explore the specifics of each SEO Plan below. If you’d like to dive deeper, please feel free to book a call with our sales team or your dedicated Account Manager.
What Happens in
Phase One - Month One?
Onsite Service
- Run Initial Audit: Identify immediate SEO opportunities and technical fixes.
- Access Setup: Secure logins for your site and related resources.
- Rank Tracking: Create baseline reports to monitor keyword progress.
- Data Foundation: Configure Google Analytics, Search Console, and Tag Manager.
- Software Install: Activate local optimization tools on your backend.
- Keyword Discovery: Target the most relevant terms for your business.
Google Business Profile (GBP)
- GBP Audit: Review profile and set up reporting.
- Baseline Metrics: Capture current performance data.
- Profile Check-Up: Verify and optimize GBP health.
Citation Building
- Initial Audit: Review site and current local standing.
- Aggregator Submission: Sync data with the top 3–4 primary aggregators.
- Citation Review: Audit top 5 listings and recommend optimizations.
- Data Collection: Gather necessary business and listing details.
- Reporting Setup: Launch baseline reports and schedule recurring updates.
- NAP Verification: Confirm Name, Address, and Phone accuracy for consistency.
What Happens in
Phase One - Month Two?
Onsite Service
- On-Page Optimization: Enhance the homepage and initial page set.
- Keyword Selection: Identify and target primary focus keywords.
- Strategic Outbound Linking: Connect to high-authority, non-competitive external sites.
*Number of pages optimized based on package purchased (10, 20, or 40)
GBP
- GBP Setup & Optimization
- Category Strategy: Research and implement the most effective GBP categories.
- Maps Keyword Strategy: Identify the top 5 focus keywords for Google Maps.
Citation Building
- Business Listing Setup: Research and establish new local citations.
What Happens in
Phase One - Month Three?
Onsite Service
- Social Media Integration: Add and verify your social media profile links.
- Local Schema Deployment: Create and install a local information schema file.
- Schema Implementation: Connect your social profiles via schema for better brand indexing.
- Review & FAQ Schema: Generate specific schema files for customer reviews and FAQs.
- Sitemap Submission: Build and submit sitemaps to ensure full site indexing.
- Internal Linking Strategy: Develop and implement a linking plan to boost authority for key pages.
GBP
Citation Building
- Listing Research & Creation: Identify and establish new business profile listings.
What Happens After Phase One?
After Phase Two is complete, we recommend scheduling a review with your Account Manager. They will walk you through your performance reports and provide tailored suggestions to further enhance your results.
What Happens in
Phase 2 - Month Four?
Onsite Service
- Targeted Page Optimization: Fully optimize the next batch of pages.
- Ongoing Keyword Research: Identify high-value terms for the next page set.
- Strategy & Rank Analysis: Update tracking systems, review current progress, and refine the overall strategy.
- PageSpeed Assessment: Audit site speed and implement or recommend performance enhancements.
*Number of pages optimized based on package purchased (10, 20, or 40)
GBP
Citation Building
- Listing Expansion: Research and establish new business profile listings.
- Citation Cleanup: Identify incorrect citations and flag them for correction or removal.
What Happens in
Phase 2 - Month Five?
Onsite Service
- Technical SEO Audit: Perform a comprehensive site audit to identify technical issues and errors.
- Crawl Accessibility Review: Check for incorrect "disallow" directives that may block search engines.
- Search Console Analysis: Review Google Search Console to pinpoint specific SEO performance issues.
- Error Remediation: Begin resolving identified SEO errors, prioritizing the most critical fixes first.
GBP
Citation Building
- New Listing Research & Setup: Identify and create new business profile listings.
What Happens in
Phase 2 - Month Six?
Onsite Service
- Duplicate Content Audit: Scan your website and external sources for content overlaps.
- Content Remediation: Remove or rewrite duplicate content to ensure uniqueness.
- Competitive Analysis: Evaluate competitor strategies and adjust your plan accordingly.
- Webmaster Tools Setup: Configure your account and submit sitemaps for indexing.
GBP
Citation Building
- New Listing Research & Creation: Identify and establish additional business profile listings.
- GBP Evaluation: Analyze insights data and competitor performance, making strategic edits to signal active profile management to Google.
What Are the Next Steps After Phase Two?
After completing Phase Two, we suggest scheduling a review call with your Account Manager. They will walk you through your performance reports and offer strategic recommendations on how you can help further boost your results.
What Happens in the
Recurring Quarter -
Month One?
Onsite Service
*Number of pages optimized based on package purchased (10, 20, or 40)
GBP
Citation Building
- Listing Research & Implementation: Identify and create new business profile listings.
What Happens in the
Recurring Quarter -
Month Two?
Onsite Service
*Number of pages based on package purchased (10, 20, or 40)
GBP
Citation Building
- New Listing Research & Setup: Locate and establish additional business listings.
What Happens in the
Recurring Quarter -
Month Three?
GBP
Citation Building
- Listing Discovery & Setup: Research and establish new business profile listings.
What Happens During the Quarterly SEO Review Cycle?
We invite you to schedule a review call with your Account Manager at the conclusion of each quarter. During this session, your Account Manager will analyze your performance reports and provide actionable suggestions to help further enhance your results.
What's included in Monthly SEO Maintenance and Optimization?
Google Business Profile Check
- Audit categories and services; revert unauthorized edits
- Monitor for user-suggested contact changes and restore original data
- Implement UTM tracking codes on all profile URLs
Google Business Profile Posts
- Upload images featuring keyword-optimized filenames
- Cross-reference Facebook and LinkedIn for relevant content
- Publish posts based on recent website or social media activity
Google Business Profile Reviews
- Monitor the location for newly submitted reviews
- Draft responses or reviews incorporating keywords and geo-targeted terms
Ongoing Site Optimization
- Refresh keyword tracking, evaluate progress, and refine general strategy
- Update site and page-level optimizations to align with recent Google Algorithm shifts
- Identify and optimize newly published pages or content
- Audit Google Search Console; resolve technical issues or report them to the client
- Review 10, 20, or 40 Focus Keyword pages (based on plan)
- Perform full-site scans and execute necessary repairs
Competitor Research & Adjustments
- Analyze shifts in competitor performance and positioning
- Evaluate competitor keyword density and rankings on high-priority pages
- Review ranking reports specifically for keywords currently on page 2
