Successful Pandemic Shifts - Midlothian Chef's Kitchen

Feb 02, 2021

Turning Lemons Into Lemonade – Midlothian Chef’s Kitchen’s Success by Angel Evitts

When COVID-19 hit this past spring, Chef David Dunlap’s esteemed position as Corporate Executive Chef at Quirk hotels was eliminated. David found himself contemplating if he could continue in his 20-year culinary career, or if he should return to a former career in the construction industry.

Luckily, the award-winning chef did what a chef of his stature would do. David took the sour circumstances caused by the pandemic and made his dreams come true – or as his family describes it – turning lemons into the best lemonade ever!

Shortly after his position at Quirk ended, David’s wife, Brittany, shared his story with Lizzie Morrow of Third Marble Marketing. Knowing David’s stellar reputation in the Virginia and DC areas, Lizzie knew that David shouldn’t give up on his dreams.

Brittany recalls, “[Lizzie] knew exactly what we needed to do and quickly formed a plan that would allow David to focus on staying in an industry he loves by offering private dinners and prepared meals.” David and Brittany signed up with Third Marble Marketing in June. Lizzie provided affordable, highly-effective Google Ads Management services, solid landing page advice to convert David’s website traffic into clients, and guidance for setting up the Google My Business page for Midlothian Chef’s Kitchen.

“Given the circumstances we faced back in May, we didn’t know what to do or what our options were,” says Brittany. “We love Midlothian and we love all the people here. Our kids love their schools and their friends. These circumstances finally gave David the kick in the butt he needed to pursue his dream of opening his own restaurant.”

David’s website traffic increased, and after a few months, David and Brittany signed a lease in October on a new restaurant, Midlothian Chef’s Kitchen.

Midlothian Chef’s Kitchen will be a full-service restaurant and bar with a warm, welcoming atmosphere with a chef-driven concept. “Our patrons will be encouraged to talk with David. Midlothian Chef’s Kitchen is going to be a place for people to dine, enjoy themselves, and to feel a sense of community.”

The restaurant will have a patio for outdoor dining with lights and heaters where patrons can enjoy dinner and happy hour specials. The restaurant will also offer cooking classes, family-friendly prepared meals, meals for dietary restrictions, weekend brunch, and other special events, such as beer and wine tasting dinners.

“We will also have a small marketplace inside the restaurant where people can shop. It will be stocked with David’s favorite products, his award-winning desserts from Broad Appetite, handmade dumplings, fresh-made pasta, soups, and much more!”

David’s story and willingness to trust in the advice of Third Marble is inspiring, particularly in this time of uncertainty. “We love Third Marble Marketing. We trust the entire team. They are helping us to grow our business in 2020 and beyond. The return on our investment with them has been phenomenal and we are getting to see our dream of opening our own restaurant come true.”

Midlothian Chef’s Kitchen opens in January 2021, and it is located at 11501 Busy Street in North Chesterfield, Virginia.

Special thanks to our friend, Angel Evitts at The Bonus Writer, for writing up this lovely story about our friends at Midlothian Chef’s Kitchen. Be sure to visit her website if you need any website copy written or edited on your website!

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