Affordable, Effective Google Ads Management and SEO for Growing Small Businesses in the USA
Case Study - Private School Increases Conversions
More Conversions at Less Cost for New England Private School
As your business changes and grows, Third Marble Marketing is with you every step of the way! We’re committed to helping local businesses and their communities thrive. This Private School invested in Google Ads to increase revenue and saw big results!
The Challenge & The Steps
Our goal was to help this local business increase conversions at a lower cost and actively engage with their community. Using our Expert Google Ads setup, we built effective and well performing campaigns for this New England Private School. Our Ads team carefully monitored this account to make necessary adjustments.
As their business evolved, they paused services to undergo a rebrand. After their rebrand, we worked alongside the client to help make sure their ads reflected their branding and landing pages in order to guarantee the best Google results. Using both Search and Display Campaigns, we’ve been able to increase leads at a lower CPA (cost per action) and lower CPC (cost per click).
The First Month
Within the first month of their initial service, our account managers, conversion specialist, and optimization team focused on their location, a 20 mile radius around the school, and tested the best keywords and ad combinations to bring in traffic that produced clicks that turned into leads. Using our Ads Process, their ads and keywords drew in 15 conversions with a $4.97 CPC and $60.03 CPA.
The Third Month
Within the first three months, with regular optimizations, we lowered the CPC from an average of $4.97 per click to an average of $2.63 per click. Alongside more cost effective clicks, more leads came in - from an average of 15 conversions per 30 days to 17 conversions over 30 days, with 53 overall conversions. The CPA dropped 33%, from $60.03 to $40.08.
The Rebrand
When the client restarted their Google Ads after their rebrand, we used the data we gathered from their initial service to create even more effective campaigns. We reworked the Ad Copy to mirror their landing page and messaging to create a cohesive marketing strategy. Our optimization team regularly monitored the account, making tweaks and edits to bring in better results. Within one month of restarting, their CPC lowered from $2.63 to $0.52. Their 30 day conversion average increased to 30. Their CPA dropped to $16.95.
The Third Month After The Rebrand
Within three months, their CPC and CPA remained both low and consistent as the conversions steadily grew to 88 conversions over 90 days, a 66% increase from the previous year and original ads setup.
The Now
As these campaigns continue to run, the CPC averages $0.49 per click, their conversion cost averaging $12.82 per lead, and their 30 day conversion average continues to excel. Are you ready to grow your business with Google Ads? Our team of Google Ads experts are here to help you hit your target!
What would14 additional leads per month mean for your business?
Schedule a call with one of our Google Experts to talk about how Google Ads can help you grow your business.
Ready to grow your business? Schedule a call today!
(BTW - All new Google Ads accounts get $500 in free clicks. Ask us about it.)
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Media Links:
The Advertising Review Magazine Article
Business Talk Magazine Article