Case Study - How The Third Marble Way Increases Leads For Local Optometrists

Like in many industries, locally owned optometry businesses are competing with larger businesses with big marketing budgets. These larger businesses market themselves online as lower cost alternatives with online exams and eyewear subscriptions. For locally owned optometry businesses, it’s more important than ever to get your brand seen on Google. Each click and lead are opportunities to bring in new clients who will return for years to come. This is where Third Marble Marketing and our Process Driven Google Ads Service steps in. We believe in helping small businesses thrive! We’ve tested and honed in our Google Ads Process to help you get more traffic in the digital age that turns clicks into leads so your business can turn those leads into revenue. 

The Challenge

As a locally owned optometry business, we focus your Google Ads on the specialized experience, care, and services you provide. We work with you to drive quality traffic to your landing pages, and your branding with clear and attractive messaging. Locally owned optometry businesses feature thoughtful and involved staff, board certified and highly trained doctors, specialized services from dry eye treatments to retina care, comprehensive eye exams, and all of this in a boutique and personalized setting. We work the factors that make your business the best choice into our Google Ads process to get you results! 

The Steps

These three locally owned optometry businesses are in different states - Colorado, North Carolina, and Texas. They are all marketing within a 10 mile radius of their physical locations in cities. Since we’ve worked with so many optometry accounts, we know the best keywords and location settings to start bringing in clicks. With the experience, we know what ads tend to work best, but incorporate content that reflects your unique business.

The First Month

Google Ads takes time to recognize your business. By focusing on location, optimal keywords, ad copy, and conversion setup, all three of these businesses brought in leads within the first 30 days. 

• The Colorado optometrist had 14 conversions at $50.52 cost per lead with $6.37 cost per click. 
• The North Carolina optometrist had 4 conversions at $118 cost per lead with $4.45 cost per click. 
• The Texas optometrist had 3 conversions at $292 cost per lead with $0.59 cost per click. 

During the first 30 days, our Ads Team carefully monitored and optimized each account. They performed A/B ad testing, monitored keywords, and made the necessary tweaks to help these accounts bring in even better results.

Colorado