Case Study - Third Marble Increases Ecommerce Conversion Value by 119%

Oct 10, 2022

How the Third Marble Way Can Improve Your Shopping Campaign Results

The Challenge

This household cleaning supply company has been around for generations. With over 100 years in business, they’ve weathered the ever-changing landscape of marketing in a digital age. They connected with us to help with their Google Ads Ecommerce campaigns. Their goal was to increase the ad spend as much as possible while maintaining a 150% or better return on ad spend (ROAS) thereby maximizing conversion value. In three months, we tripled the ad spend while retaining their ROAS goal and maximizing conversion value. We used our trusted ads process alongside regular optimization to achieve these goals.

The First Month

Within the first month of service, our team was able to set up Performance Max campaigns for their products. Performance Max campaigns show products not just as shopping ads, but as display ads and search ads on a multitude of networks. Performance Max campaigns help businesses get their products to a wider and more varied audience. We began seeing big results quickly with a 59,740.92 conversion value, 710.21 conversions, and 18,564.07 overall cost.

The Second Month

In the second month, we increased their ad spend by 59% and saw their conversion value increase by 38%.

The Third Month

By the third month, the cost per conversion went up, but those conversions had a much greater value. By increasing their ad spend, they were able to increase their conversion value by 119% within three months while increasing their ad spend by 210%.

What could your business do with 119% increase in conversion value and an increase in conversions?

If you’re ready to promote your products to a larger audience, call our Ecommerce experts! Once you’ve sent your products to Google through Google Merchant Center, Third Marble Marketing will help you reach your goals!

Learn More About Shopping Ads

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