Case Study - TMM Increases Large Medical Specialty Group's Organic Traffic Five Times

The Challenge

The Large Medical Specialty Group had a well written and well designed website. This specialty group comprises many different small, locally owned and operated medical practices. We quickly discovered that most of their searches came from their blog posts, which were optimized for national traffic, not local traffic.  As a result, the site had high bounce rates and very low conversion rates from a ton of organic traffic, but very few local leads.

The Steps

First, we needed to get the client to understand that the traffic was not local and therefore would never convert to many leads for the local practices.  Once they agreed, we began a process of re-optimizing the website for local traffic.

To further push Google to understand the diverse service offerings at each location, we then built mini websites for each of their locations on the main website.  Each location page contained unique, expertly written content revised to focus on keywords with specific intent and local geography. 

The Results

Within two years, they experienced five times the amount of organic traffic to their local pages with five times the number leads!