Google Maps Unveils New Features

Aug 23, 2022

Google Maps Unveils 3 New Features to Appeal to Your Potential Customers

Google Maps has added 3 new features:

New store location feature;
Locator Plus; and
Reserve with Google integration.

New Store Location Feature

Google has launched their “Store Locator Embed Feature”. You benefit from the time-saving convenience to quickly update and showcase all your locations for your website visitors to view … all within a single map.

It’s more important than ever to help customers find your business. The addition of the Store Locator Embed Feature makes it easy for any customer to find your store or business office easily with a review of your map location, company name, address plus city and ZIP/PIN code.

To implement the store locator feature, your best bet is to engage your web developer to install the code on your site. THIS LINK will be valuable for you and your web developer to implement this new feature. Alternatively, Google declares that you can create an awesome store locator in minutes and assures there is no coding involved … you only need to use a spreadsheet table. Here’s the “how-to” link.

An added advantage for online marketers is the store locator analytics tool. This aids business owners to keep tabs on what benefits they are getting (or not getting) from embedding the feature on their website.

Locator Plus Feature

An extension of the Store Locator Embed Feature … the Locator Plus solution … allows you to keep your store details updated by easily importing business details from your Google Business Profile plus explore, customize, and deploy place-based experiences with just a few clicks.

That means a change in the business details of your Google Business Profile will be reflected in the store locator on your website. These changes can include hours, contact information, photos, service options, and more.

Missing Location: You may find that one of your business locations is missing on Google Maps. Here’s a resource if you choose a DIY approach to adding a missing location.

Reserve with Google Integration Feature

With the addition of the Reserve with Google embed feature, Google announced that the enhancement delivers “end-to-end appointment booking flow and connects users to a variety of services.” Now, your customers that use your store locator option for bookings may do so within your locator. Result … a smoother, user-friendly booking process.

This may be more than you want to know, but here’s a resource for you to discuss adding the feature with your web developer and embed the Reserve with Google.

The addition will permit your customers to experience something new in dealing with you and your product and service offerings. Here’s a brief rundown on the added conveniences of doing business with you.

Your customers may:

Make a reservation in Google Maps with Reserve with Google.
Search, book, and pay for bookings or tickets without leaving a Google surface.
Find a local business, reserve a service, and pay for bookings or tickets through the Reserve with Google platform.
Find a business by simply searching for it on Google, in Maps, or in Google Assistant.

Important: Reserve with Google is only available in certain countries/regions where businesses work with a supported scheduling provider.

Takeaways

This article is intended as a “Third Marble Online Marketers Service Announcement”. We hope the above information helps with keeping you current on Google features that will further support your success in attracting more visitors to your website and accelerate your rate of conversions.

We Hope This Helps!

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