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A customer was called by an SEO company with what he thought was a very compelling offer to get his web site up on Page One of Google with their $500 to $1000 a month SEO service. They said that his website was not on Page One. Meanwhile, most of his business comes from being on Page One of Google. Suspecting foul play, he told the sales rep to call me, telling the sales rep that I was in charge of his internet marketing.
The sales rep called me. I talked to the person briefly.
He said “You’re not on page one of Google and you need to be.”
So I simply replied “What keywords am I not on Page One of Google for?”
He said “I don’t know, I’ll have to send you a report.”
So I said, “Well you must have a report in front of you, otherwise how would you know I’m not on Page One?”
“Our reports tell us.”
“Well send me the report then.”
He agreed to send me the report. A few days later, I get this generic report that, not surprisingly, did not list any keywords, but had 20 pages of general stats and re-generated cliches from the Google website. I email back, “This doesn’t tell me what keywords you think I’m not on page one.”
A few days later, I get a data dump from a Google Keyword Tool with 30 keywords on it showing that my customer’s website is not showing up on Page One of Google for 27 of the 30 terms. It looked bad.
However, 26 of the 30 keywords did not include any city names. Assuming the computer that ran this report was not located in the same city as my customer, it’s not a surprise that a Charleston, SC company isn’t showing up on a computer in California, or Washington DC.
“Why would I want to be on Page One of Google on a computer in a city 2000 miles away?” I asked. I haven’t heard back.
Moral of this story – know you keyword phrases that you want to be on Page One of Google. If someone calls and says you’re not on Page One, ask them to search for YOUR phrases.
I hope this helps – if so, please “+1” us.
The post SEO Company Tricks – The Missing Location appeared first on Third Marble Marketing.
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