Client Overview In this case study, we highlight a company specializing in foundation and structural inspections, dedicated to giving homeowners confidence about the condition of their homes. Further, Google Ads played a central role in generating qualified inbound leads, helping the business connect with homeowners actively seeking expert inspection services. The Challenge The client already had Google Ads generating leads, but the website itself was minimal. For instance, the company’s services were not clearly organized, navigation was minimal, and there were few visual or trust-based elements to support paid traffic. The goal of the project was to improve the website experience without disrupting existing Google Ads performance. Because paid traffic was already producing leads, a full redesign carried the risk of reduced conversions if not executed carefully. The Solution In February, ReDoSites (under Third Marble Marketing) launched a strategic website redesign focused on clarity, organization, and conversion support. Nathan Lee, ReDoSites Team Lead, stated, “I organized their services into a services tab on the navigation bar, which made the types of inspections much more obvious. I also added visual elements to clearly show what services were offered, along with a ‘Why Choose Us’ section and customer testimonials. The goal was to make the site clearer, more organized, and more visually engaging. The previous site was very bare bones. We also included pricing to help set expectations.” Key Improvements The site navigation was restructured to clearly group and display all inspection services under a dedicated ‘Services’ tab, making the full scope of offerings immediately obvious to visitors arriving from Google Ads. Visual elements were also introduced to reinforce service clarity and help users quickly understand the types of inspections available without relying solely on text. As a result, friction for first-time visitors was reduced, allowing for faster and more intuitive decision-making. To further support conversions, trust and credibility were strengthened through the addition of a ‘Why Choose Us’ section and customer testimonials. Pricing information was also included to set expectations early and help qualify leads before initial contact. Overall, the redesign transformed a limited website into a structured, organized, and conversion-supportive experience designed specifically to complement paid traffic. Results Google Ads performance remained strong and consistent before and after the website launch, validating that the redesign supported conversions rather than disrupting them. Before the Redesign In the initial period, the campaign generated 2 conversions from 31 clicks, with a cost per conversion of $180 and total ad spend of $360.

 Apex Family Chiropractic Center partnered with Third Marble Marketing at the start of the year, just as Google Ads was rolling out new Performance Max updates. Our team is committed to staying ahead of these changes and has developed strategies to make Performance Max and Search campaigns work together to deliver stronger results for local businesses. Search Campaign Launch In the first month, we launched a Search campaign with carefully selected keywords and ad copy designed to attract qualified leads at an efficient cost per click. Before launching, Dr. Minesh Patel opted for a landing page conversion assessment through our Help Sessions , where we completed two landing page audits and suggested improvements, such as adding social proof, updating headlines, and refining content. He implemented those recommendations, and with the optimized landing pages in place, the campaigns got off to a strong start. The early success encouraged him to increase the budget to aim for even greater growth. This was also the second business Dr. Patel entrusted to Third Marble, further underscoring his confidence in our process.

What is Performance Max and how can Third Marble Marketing help? You may have noticed an uptick in conversation around Performance Max campaigns. Google first launched Performance Max in 2021. Since then, this campaign type has continued to evolve and expand in features as Google enhances its reach and capabilities. Performance Max is a goal-based campaign that allows your ads to reach a wider audience across a greater variety of channels like YouTube, Display, Search, and more. The upside of Performance Max is getting your business in front of a larger audience with more dynamic ad content. The downside is trickier data transparency, reduced control over keyword-driven approaches, and ongoing shifts in the Google Ads landscape. It can be intimidating to navigate new tools and determine whether Performance Max is right for your business and your budget. Every time Google rolls out changes, our team is on it. We work quickly and effectively to get our clients the best results, which is why we’re a Premier Partner—ranking in the top 3% of Google-approved agencies. We’ve worked hard to develop Performance Max strategies that complement our trusted Search Ads process. We’re committed to staying ahead of the curve while delivering the most meaningful leads at the best price for small businesses. Office Space in the DC Metro Area We’ve been helping Metro Offices in the DC Metro area bring in leads since 2021. Recently, we noticed their cost per click was rising as bidding auctions became more competitive. We recommended a new strategy: running a Performance Max campaign alongside their existing Search campaign. Performance Max allows their ads to reach a broader audience while highlighting dynamic ad content. Trusting our team, they moved forward and saw big results.

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The Challenge This Maryland-based Plumbing Company came to Third Marble Marketing looking for help with their SEO. After we successfully generated SEO traffic, they asked us to help with their Google Ads. They were struggling to get Google Ads to work for them. Since they started with us, this locally owned and operated Plumbing Company has grown significantly. While building Google Ads traffic for small businesses, sometimes the data doesn’t clearly show the whole story! The Steps Using our Google Ads Management Process , we built a campaign targeting their service area. We implemented A/B testing and frequent optimization to find the best ads and keywords that bring in meaningful conversions. The First Month Within the first month, our ads process gathered 3 conversions. These represent leads we’re able to track through Google. While the cost per conversion appears high, these leads represent so much more. They represent repeat clients who will continue to invest in this plumbing company over time. They represent great service being shared by word of mouth. They represent brand recognition.

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