SAmantha Baker - Data Analyst & Google Ads Optimizer

Samantha Baker

Data Specialist & Google Ads Optimizer

Samantha has a thing for numbers. Give her a spreadsheet and a pile of data, and she's in her happy place. As Third Marble Marketing's Data Analyst and Google Ads Optimizer, she puts her math brain to work every day helping campaigns perform better and making sure the numbers tell the story they’re supposed to.

Samantha is Third Marble Marketing's Data Analyst and Google Ads Optimizer, and she's been part of the TMM team since December 2019. With a Bachelor's degree in Mathematics in Applied Mathematics from VCU, Samantha has a pretty natural talent for numbers—and she's put that talent to work managing data, optimizing campaigns, and helping keep client accounts on track. Her approach to work can be summed up in three words: accuracy, reliability, and efficiency.

Samantha has served as the lead optimizer and Google Ads expert for more than 150 client accounts, giving her a wealth of experience when it comes to turning numbers into meaningful insights and better campaign performance. She's also passionate about helping the next generation of TMM team members get off to a great start. One of her favorite parts of the job is training new hires and being one of their first real introductions to Third Marble. She says, “I love helping new teammates learn the ropes and setting them up for success.”

According to Samantha, “One of the client success stories that has really stuck with me is ScaleLabels. The owner told me that since Third Marble Marketing started marketing for her, her business had nearly doubled—from $750,000 to $1.5 million. After years of steady growth, the business took off, and she ultimately reached a point where she could retire and sell the company. She told me that TMM was the single greatest reason her business soared. That really stuck with me. It’s a powerful reminder that behind all the numbers and data are real people, real businesses, and real lives being changed by the work we do.”

Outside of work, Samantha is an avid reader, golfer, and unapologetically huge Cleveland Browns fan. Her current top three books are Red Rising, The Name of the Wind, and Dungeon Crawler Carl—although getting her to pick just three favorites is apparently a nearly impossible task. She's also a big fan of Serenity, so much so that she has a tattoo of the ship. A love of numbers, a love of sci-fi, and a tattoo of a spaceship—somehow, it all adds up.

Samantha values the collaborative, team-focused culture at Third Marble, where everyone is willing to jump in and help each other succeed. Whether she's training a new teammate, digging through campaign data, building a killer spreadsheet, or cheering on the Browns, Samantha brings the same thing to everything she does: do it right, do it efficiently, and keep the team moving forward.   

LinkedIn: https://www.linkedin.com/in/samantha-baker-29326219b/