Tim GOAD - Director of Account Management
Tim Goad
Director of Account Management
For Tim Goad, being Director of Account Management means doing a little bit of everything:
guiding account strategy, helping teams solve tough problems, identifying opportunities for
clients, and keeping everyone one step ahead of the latest changes in Google and AI.
Since joining Third Marble Marketing in August 2016, Tim has become a key resource for both
clients and the account management team. He works closely with team members to
troubleshoot account challenges, dig into performance details, and find new ways to help clients
succeed. When Google changes something — as Google is “occasionally” inclined to do — Tim
helps the team understand what changed, what it means, and how Third Marble should
respond.
His approach can be summed up in three words: Identify. Analyze. Solve. But what Tim enjoys
most about his role isn't necessarily solving every problem himself. It's creating those lightbulb
moments for the people around him. With a teacher's mindset, he gets a genuine thrill when a
team member uncovers a detail that's affecting an account, spots an opportunity for a client, or
comes up with an idea Tim hadn't considered himself. Those discoveries are especially
satisfying because they mean the team is getting smarter together.
Tim believes one of Third Marble's biggest differentiators is its commitment to research. Staying
on top of the rapidly changing Google and AI landscape is a big part of how the Account
Management team serves clients, and Tim takes that responsibility seriously. The goal isn't
simply to react to changes — it's to understand them well enough to help clients navigate what's
coming next.
Of course, strategic account management requires fuel. Tim's typical workday includes two cups
of coffee in the morning and a third around 3:00 p.m., along with emails, account challenges,
impromptu meetings, lunch, and the occasional reminder that water is also a beverage.
Tim grew up in Huddleston, Virginia, in a large family, back when his elementary school class
had only 25 students and the town didn't yet have a traffic light. Today, he and his husband, Eric,
live in Midlothian and love calling greater RVA home.
Outside of work, Tim has recently made time to return to one of his favorite creative outlets: art.
After years of putting it on the back burner, he's enjoying making things again — a fitting hobby
for someone whose professional life revolves around curiosity, observation, and looking at
things from a different angle.

He also comes with one undeniable conversation starter: his left foot is three sizes smaller than
his right. He doesn't necessarily consider this a fun fact, but apparently everyone else does.
And if you ask his coworkers to describe him, they'll apparently skip the professional accolades
and go straight for the obvious:
“Enough with the Dad jokes, Tim.”
After nearly a decade at Third Marble, he's clearly decided that stopping isn't an option.
